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Similarly, it is mandatory for them to confirm if a product is suitable for their skin. MAC customers have the urge of purchasing the company’s products online however, they might also need to try first the product.įor instance, majority of individuals often want to try Make Up products to find out if they actually blend with their skin. Given the fact that online shopping creates a great opportunity for the MAC Company, it can also be a great threat to their personal services that are pampering in nature. In addition to that, they like the compactness of NARS. In that case, the MAC owners need to keep their statement in mind” Wanting to touch everyone.” Their major competitor, NARS, a make-up Art Cosmetics won the competition because when they sell their products to consumers, the consumers feel like they are achieving more. Despite the MAC Company made for makeup artist, it is being sold to Estee Lauder and the general public. The company can utilize this increment to their advantage such as creating more demanded products such as lip shade palettes and or/ eye shadows. The direction being pursued by the Company is quite promising to a future increase in both of its finances and brand name. Make-Up Art Cosmetic has more strength compared to weakness.
There exist questions on whether their online shopping boost would take over their well-known personal service. Increased rate of competition as numerous companies have lip palette and Eye Shadow combinations continuously each season. #Days to retrn mac cosmetics online order free
Exhibit free standing stores in comparison to spots located in departmental stores. #Days to retrn mac cosmetics online order skin
For instance, the company is working on foundations and blushes in order to fit specifically the Indian Skin tone
Ability to expand internationally- Brazil and India. Boosting experiences in online shopping. #Days to retrn mac cosmetics online order pro
Its only the professionals that can access their PRO colors. The prices are high than some individuals can afford. 
Its brand name is already known in the Market. Named number two as Forbs” America’s most Admired Company”. Its products are made for all races, sexes and ages. With a product line that is celebrity endorsed and a glamorous image, MAC cosmetics takes the lead in the beauty industry (Machalack, 2012, p.1). This was done in order to create the visual effects required to endure bright light during their shooting of photos.” Who better rise up to this demand than a fashion photographer”. Long before MAC company history, the founders of MAC cosmetics (Toskan and Angelo) diverted their product line towards the fashion and beauty professionals industry that relied heavily on cake makeup, heavy cosmetics and stage makeup. In order to meet the increasing demand of beauty and entertainment professionals, Frank Toskan, a fashion photographer and Frank Angelo a salon chain owner, launched in 1985 a fashion frontward line in Toronto. The vision aim was to fill the existing gap between fashion photography and makeup artistry. MAC cosmetics were created with an extremely creative vision. This is because the company believes that, for purposes of maintaining high quality levels, remaining in control is the key to the company success (Anonymous. Given the fact that the company has the ability to easily expand to various locations, the company does not advocate for the idea of expanding. These products are meant for everyone such as the young or old, conservative or trendy, poor or rich, male or female. MAC as a company is remarkably dynamic and produces various products such as hair care, skin care, cosmetics and beauty products. Furthermore, the company is growing rapidly and has some of the most demanded and popular cosmetics present in the market environment. However, at the moment it has gained momentum and it is now a multimillion-dollar enterprise. In the initial stages, the company struggled to establish itself. In addition to that, it is greatly concerned with its consumers. 
Mac does not utilize business schemes that are fancy. The business strategies and founding principles of MAC are extremely simple yet very effective in terms of contributing to the success of the company. MAC also referred to as Make-up-Art Cosmetics, is a highly distinct corporation. Learn More Introduction Background Information
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